Discover why after-sales support in B2B is a game-changer in 2025. Explore its types, significance, buyer expectations, and how SMEs can leverage it for growth. The Cost of Ignoring After-Sale Support in B2B In the 2025 hyper-competitive B2B ecosystem, businesses are no longer judged solely by the products they sell but by the experience they deliver after the deal is closed. From machinery and industrial tools to software and consumer goods, the journey doesn’t end at payment it begins. Here’s the hard truth: Over 70% of B2B buyers won’t return after a single negative post-sale experience (HubSpot, 2024). For SMEs and MSMEs operating in global or regional supply chains, after-sales support in B2B isn’t a luxury, it’s a make-or-break strategy. In a landscape defined by razor-thin margins and aggressive market competition, smart after-sales systems directly influence repeat orders, customer loyalty, and even word-of-mouth growth. This article provides manufacturers, suppliers, exp...